Franchising as a Marketing Strategy
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Source: AccountingWeb There are two companies offering franchises to accounting firms, Fiducial and American Tax and Financial Group. The latter (ATF) offers franchises exclusively to CPAs. See www.fiducial.com, and www.ATFGroupCPAs.com. One advantage of being a franchisee is the effect of branding. Franchisees also benefit from training, technical assistance, advertising, marketing materials, and other initiatives and programs that an independent might not be able to afford. A franchisee may, by virtue of these advantages, be able to dominate a market. From AccountingWeb, |