How to Make Your Firm Different

Source: Bowman First Alert

Being different is worthwhile only if it means giving clients what they really want. It is obvious how to find out what they want—ask them. And ask them every six months. Select clients at random and call them to find out how hey feel about your firm, or your competitors, and why.. Hire a third-party if you are uncomfortable doing this.

From Bowman First Alert, Vol. II No. 58, Bowman Communications, 323 Wilcrest Drive SW, Atlanta, Georgia 30044-5253, 770-972-0783.