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Source; Accounting Office Management & Administration Report
Marsha Lindquist, CEO of The Management Link in Gaithersburg, Maryland, says that “if everything is important, nothing is important.” In other words, don’t set too many goals.
She advises:
- Before determining priorities, listen to what the staff and administrative leaders have to say. They are the ones who will make things happen.
- Be specific. Quantify your goals. For example, increasing client satisfaction isn’t a specific goal. Increasing the client satisfaction rate by 5 percent in three months is.
- Goals also must be clearly stated. Aiming for a 20 percent growth rate is not as clear as obtaining 20 new clients.
- Establish a tie-in between your goals and the action steps necessary to achieve them. An action that does not tie-in to a goal probably should not be implemented.
- Evaluate the probability of obtaining each prospect. If the probability is not high, it may not be worth spending resources on that prospect. You must ask yourself how well you know the client and its needs, and whether you have the ability to serve those needs.
From Accounting Office Management & Administration Report, November 2005, p. 1. For subscription information contact Institute of Management & Administration, Inc., 3 Park Avenue, 30th Floor, New York, NY 10016-5902. One-year subscription $329. 212-244-0360, [email protected]. |
