How a Marketing Director Transformed Herself
into a Director of Corporate Strategy

Lyne Noella, formerly marketing director of Stonefield, Josephson in California, was looking to create more value for the firm. She and the president of the firm developed the new position, director of corporate strategy, to do the following:

• Develop and implement strategies for growth.
• Manage special projects such as growth of specific offices.
• Initiate and work with special units or profit centers including niche service areas.
• Work on mergers and acquisitions.
• Help develop leaders in the firm.
• Continue to manage the marketing function:
  • Brand identity and distinguishing the firm from competitors
  • Firm visibility
  • Use the firm’s culture to attract clients, referral sources, and recruits
  • Lead generation
  • Support the work of sales people

From Practical Accountant, January 2006. For the complete article, click on the following link: http://www.webcpa.com/article.cfm?articleid=18397&;pg=pracacc.