Is Value Billing the Key to Survival
for CPA Firms?
| Source: CPA Insider
Failure to use value billing is a source of many problems in the accounting profession. Other industries—computer software, airline, and hotel —base their prices on the value as perceived by the buyer. According to Ron Baker, author of Pricing on Purpose, CPAs will become obsolete if they fail to understand and provide the value their clients want. Using value-pricing models helps CPAs more fully comprehend the benefits of their services. Without value pricing, CPAs cannot be true business advisors. From CPA Insider, March 6, 2006 (www.cpa2biz.com). For the complete article, click on the following link: https://www.cpa2biz.com/News/Columnists/Telberg/ You+Are+What+You+Charge.htm. |