Source: Accounting Today

Do you have a Web site just because everyone does? Or have you developed a strategy for your Web site? Here are some Web site objectives offered by L. Gary Boomer of Boomer Consulting in Manhattan, Kansas:

• A resource through which clients, prospects, employees, and employment candidates can learn about your firm and the services it provides.
• A secure portal for interaction with clients, including access to their documents.
• Access by employees to policies and procedures, learning opportunities, etc.
• Control the firm’s content management system.

Client portals offer electronic opportunity for clients to view tax returns and other documents, and to submit tax information, payrolls, and other information. Small CPA firms can offer portals by partnering with vendors such as Thomson Creative Solutions, CCH, Interwoven, and iLumen.

From Accounting Today, February 27, 2006, SourceMedia Inc., One State Street Plaza, 27th Floor, New York, NY 10004. For the complete article, click on the following link: http://www.webcpa.com/article.cfm?articleid=18934&;pg=acctoday.