Your clients know hundreds of prospects they can refer to you. To get them to make these referrals without asking them to do so, offer them rewards and recognition for making referrals. Rewards for referrals that become clients might include dinner for two at a great restaurant. Recognition might include a write-up in your newsletter.

Here is an innovative “auto pilot” program you can initiate immediately:

• Offer to do accounting work at no charge for a local charity.
• In return, ask the charity to allow you to send a mailing to its donor list offering your services.
• Ask the charity to provide an endorsement of your work to include in the mailing.

This can provide free exposure to hundreds of prospective clients.

Make it easy for your clients to give you referrals. Ask clients to refer someone like them, and to do so consistently. You should see impressive results.

From Patrick McEvoy’s Rainmaking Marketing Newsletter (http://www.rainmakerbestpractices.com/). For the complete article, click here.