Source: CPA Insider

Marketing by CPAs in 2006 will include the use of technology. Blogging is an example. In surveys by CPA Insider, six percent of CPAs contacted said they are planning to set up blogs. Blogs require considerable maintenance time, but are inexpensive. Kerry Kerstetter of Harrison, Arkansas has a blog named www.TaxGuru.net which has created more business than he can accept. WWW.FromGregsHead.com was created by Greg Price of PKF Texas to position himself as an IT expert. It has caused a doubling of visits to the firm's Web site.

From CPA Insider, April 3, 2006 (www.cpa2biz.com).

For the complete article, click on the following link:
https://www.cpa2biz.com/News/Columnists/Telberg/ The+Next+Step+in+CPA+Marketing.htm .

For more information on blogging, see the following articles in previous issues of CPA Leadership Report:

Blogs You Should Check Out	January 2006
Essentials of Blogging	August 2005