Source: Rainmaker Report
Patrick McEvoy, president of Rainmaker Best Practices, gives us a sample ad and an explanation of why it will bring prospects to you. View the ad at http://www.rainmakerbestpractices.com/downloads/newspaper_ad.pdf.
Here are the reasons the ad is effective:
- There is one clear objective—to generate a call for a special report.
- It has a persuasive headline.
- It includes two competitive advantages, first that the advertiser is very aggressive, and second that the firm has 22 years of experience.
- It uses the word “free,” generally recognized to be a powerful word.
- There is a photograph of a real person.
- It strongly implies that the reader will avoid pain by using the advertiser’s services.
- There is no risk in responding.
- Responding is easy.
- The advertiser plans to run this ad many times. If it did not, it would be important to include a deadline to create urgency.
Source: Rainmaker Report, www.raintoday.com. For the complete article, click here. |
