Here are some suggestions for maximizing new business development benefits of association memberships:

• Become a member of a committee—government relations, membership, program, special events, etc. You will get to know the other members.
• Treat these meetings as important. Don’t allow other appointments to keep you away.
• Write for their publications or speak at their meetings.
• Make sure you are a real contributor. If you belong just for the new business opportunities, you will be exposed and your business generation efforts will be counterproductive.

From Practical Accountant, June 2006, 800-221-1809. For the complete article, click on the following link: http://www.webcpa.com/article.cfm?articleid=20299&;pg=pracacc.