A survey by Bloom Group LLC indicates Websites are second-rate lead generators. The study included accounting, law, consulting, and IT firms.

Other results included:

• Big firms don’t always have better Websites.
• Accounting and law firm sites don’t produce as many hits as consulting and IT firms.
• Professional service firms are increasingly expecting more leads from their Website.

According to Bloom, the best accounting firm Websites in the survey:

EideBailly www.eidebailly.com.
Deloitte & Touche www.deloitte.com.
J.H. Cohn www.jhcohn.com.
Virchow Krause www.virchowkrause.com.
BKD www.bkd.com.

From Accounting Today, July 10, 2006, SourceMedia Inc., One State Street Plaza, 27th Floor, New York, NY 10004. For the complete article, click on the following link:
http://www.webcpa.com/article.cfm?articleid=20830&;pg=acctoday.