Make the content of your newsletters relevant:

• Include information on specific industry or facts – tastes in buying, inventory levels, labor information, new products, regulations, etc. Bookmark key Web sites or use a newsfeed service.
• Articles on “how to” usually pique readers’ interests.
• Use case studies.
• Make articles interactive. Solicit client input with surveys and polls.
• Express opinions on industry issues.
• Keep it light by using cartoons or trivia, which don’t necessarily have to relate to the industry or your services.

Presentation and technical matters:

• Keep the newsletter short.
• Use html and plain text.
• Consider an RSS (Really Simple Syndication) feed, a technology used by online publishers to distribute content to other sites).
• Use attention-grabbing subject lines, such as:
  • How to…
  • 10 Signs It's Time to…
  • _____ Challenges
  • Advice for 
  • Tips for
     
• Assign responsibility for producing the newsletter to one person, even though there may be many contributors.
• Use a professional service to manage your list, handle unsubscribes, white listing, bounces, SPAM issues, etc.

From Rain Today (www.raintoday.com), August 30, 2006. For the complete article, click on the following link: https://www.raintoday.com/pages/1635_ how_to_write_an_effective_email_newsletter.cfm.