Turn Your Web Site into a Business Developer

Source: Rain Today

Evaluate your Web site according to the following factors:

1. What initial impression does it make?
   1. If the site uses old technology, the firm will not be viewed as modern.
   2. Grammar errors, typos, out-of-date information, and lack of attention to detail reflect poorly on the quality of your work.
2. How well does it communicate your specialized services?
   1. Prospective clients will be interested in specialized services. If you provide specialties, make information on them easy to find. (Editors note: If the specialty is found only on a long list that seems to encompass everything, it will not appear to be a strong area of your practice.)
3. How well is your site remembered?
   1. The more often visitors are directed to your site, the more likely they will remember you.
   2. Search engines are becoming more effective and should be exploited.
   3. When visitors develop an affinity for your site, they are more likely to respond to what is offered on the site.
4. Does it facilitate action by visitors? The site should invite them to take actions such as:
   1. Request a consultation.
   2. Register for a seminar or other event.
   3. Inquire further about a service.
   4. Subscribe to a newsletter.
   5. Request a white paper.
5. Does your Web site inspire confidence in your firm?

From Rain Today, www.raintoday.com, November 1, 2006. For the complete article, click on the following link:
http://tinyurl.com/ybjjzk.