If You Do Only Two Things Next Year
Source: Rainmaker Best Practices
Patrick McEvoy says these are the two things you should do to develop your business:
- “Develop a strategic Internet marketing strategy and get the right tools to put the thing in place. Right now, according to Forrester Research 89 percent of business buyers are looking to the Internet as their number one source of purchasing information for everything, including professional services.
Look at my new Web site and study it! This is the blueprint for marketing and selling high-value B2B services...period...end of story! This approach puts an end to useless sales calls, unproductive meetings and wasted marketing efforts.”
http://www.rainmakergateway.com/
Learn how (or hire someone) to build and design a cohesive Web-based marketing strategy for your firm. By 2008, the Internet will be the number one B2B marketing channel.
- Learn how (or hire someone – yes, it does take money to make money) to write special reports and white papers that will grab, hold and enthrall your prospects.
The white paper is the ultimate marketing weapon for the sale of high-value B2B services.
Education-based marketing with white papers, the right kind of Internet strategy and other related materials such as special reports, executive briefings and e-presentations allow you to automate virtually all your marketing efforts and get highly qualified prospects to call you for advice.
From Rainmaker Best Practices Letter, Rainmaker Best Practices, Brantford, ON N3T 6R5 (www.rainmakergateway.com/), Special Report, November 1, 2006. For the complete article, click here.