What are the Most Popular Marketing Vehicles?

Source: CPA Trendlines

Half the CFOs surveyed by Bay Street Group LLC might hire new auditors this year. The implications for CPAs are obvious. Hold on to your clients and be aggressive in landing new ones.

The study also indicates that CFOs, rather than CEOs, are most likely to make the decisions on auditors.

The study investigated the most popular marketing vehicles:

• Referrals are the most popular—mentioned by 77 percent of respondents.
• Networking events are second—43 percent.
• Web sites—development or improvement—41 percent.
• Serving on boards and civic groups—30 percent.
• Seminars—28 percent.
• E-mail newsletters—21 percent.
• Print newsletters—17 percent.
• Other significant vehicles—public relations, direct mail, print advertising, telemarketing, and trade shows.
• Less significant vehicles—blogs, Webinars, billboards, TV and radio ads.
• Some unusual vehicles—sponsoring conferences, using the state society Web site, door-to-door introductions, QuickBooks training.

From CPA Trendlines, http://www.telberg.com/telbergblog/, Bay Street Group LLC, Dobbs Ferry, NY, January 18, 2007. For the complete survey click on the following link: http://tinyurl.com/32dk46.