Why CPAs Lose Clients

Source: CPA Insider

CPAs should ask themselves why the reasons they may lose clients.

CPAs say the reasons are generally related to fees. But about one-third of CPAs say it is bad service or lack of attention.

Does that mean two-thirds of clients don’t want good service and lots of attention?

On a list of reasons CPAs give for losing clients, service is the third most frequently mentioned cause. Others are:

• Death.
• Sale of business.
• Termination of business.
• Poor rapport with client.
• Reactive, rather than proactive, service.
• Development of friendship with another CPA. Alternatively, failure to develop personal relationship between CPA and client.
• Needed services not provided.
• Clients fired.
• Failure to demonstrate value.
• Failure to live up to expectations.

From CPA Insider, January 22, 2007, www.cpa2biz.com. For the complete article, click on the following link: http://tinyurl.com/34pgny.