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October 11, 2018: 1 - 1:50 pm EST
Additional Presentation Date: January 8, 2019- 1-1:50 pm EST
A Perfect Recipe Revealed: The Key Ingredients of an Effective, Results-Driven, Niche-Focused Marketing Plan |
 In today's marketplace, you will find yourself sitting across from a more sophisticated buyer than ever before. Company presidents and CFOs can discern whether you are an expert in their industry and have more access to a larger circle of potential service providers. We have found that to win these prospects over, you must be able to establish yourself as an expert -- an expert in providing the types of services they require AND someone who is intimately familiar with their business -- the issues and challenges they face. Having a team of professionals that has resources that can serve a niche or industry above and beyond the general practitioner is a powerful way to generate higher dollar revenues for your firm (after all, experts can charge more) and you can increase your productivity by repeating specialized services and projects for many of the same type of client. A critical aspect of the approach that will be explored in this program surrounds a very finely-tuned niche: the manufacturing niche that may have been explored now become a subcategory of bio-medical manufacturers; a healthcare niche starts to target cardiologists with more than 15 physicians. Wooing a specific group of buyers by harnessing the right tone, message and relaying specific success stories that will interest them is the key to attracting more of the same type of client. And that's what niche-focused marketing is all about. Presenter, Lisa Tierney founder of Tierney Coaching and Consulting, Inc is a certified professional coach and an award-winning marketing professional with 18 years of experience in providing effective, strategic marketing advice. A leader and motivator, Lisa is extremely effective because of her positive, high-energy, open-minded and non-judgmental approach. She collaborates with her clients to define initiatives and strategy. Her unique coaching style empowers, inspires and enables professionals to make the necessary changes to achieve desired results. |
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Who Should Attend
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Learning Objectives
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| Professional services providers (of all ages)
Marketing & Business Development professionals |
Working smarter, not harder, by wooing a consistent type of client. Having more impact on a target audience than ever before. Generating more opportunities with much less effort. Confirming the origination source of new business as it applies to this client. Regained control over time and commitments. Delegating activities throughout a niche team in order to "get more with less". |
Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids. CPE Credit: 1 Field of Study: Marketing Prerequisite: None Program Level: Basic Advanced Preparation: None Cancel at any time for a full refund. |
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Cost and Registration
(Click your membership level to register.) |
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All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
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CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |