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| October 19, 2017: 1 - 1:50pm ET A Roadmap to Creating a Marketing Culture at Your CPA Firm |
 A marketing culture is more than knowledge about a firm's products and services or how a firm compares to its competitors. It's more than brochures, a great website and killer proposals. Culture is defined as a set of shared attitudes, values, goals, and practices that characterize an organization. Thus, a firm with a marketing culture believes in and consistently practices marketing techniques that ultimately reflect the organization itself. This can be a challenge as many professional service providers still struggle to understand the value of marketing, demonstrate their own credibility and provide evidence of revenue based on marketing effortsCALL FOR VOLUNTEERS: First come first served! Lisa Tierney has offered to coach two lucky registrants for up to 30 minutes each prior to this presentation. Get top-notch COACHING to help address your important issues on this topic and make an immediate improvement to your efforts - all we ask is that you share your experience with Lisa during the webinar. Coaching session will occur within one week of the webinar. Don't miss this opportunity! Presenter, Lisa Tierney founder of Tierney Coaching and Consulting, Inc is a certified professional coach and an award winning marketing professional with 18 years of experience in providing effective, strategic marketing advice. A leader and motivator, Lisa is extremely effective because of her positive, high-energy, open-minded and non-judgmental approach. She collaborates with her clients to define initiatives and strategy. Her unique coaching style empowers, inspires and enables professionals to make the necessary changes to achieve desired results. |
Who Should Attend
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Learning Objectives
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| Professional services providers Marketing and business development professionals |
Learn how marketing efforts can address important issues such as client relations and turnover Learn how to leverage marketing strategies, which, in addition to using to attract new clients, should also be applied to retaining existing clients and recruiting talent at your firm Understand the importance of regular communication internally among all staff at your firm – and learn some tricks to do so easily and effectively Explore the areas that surround just what it means to have a “living, breathing” marketing culture – and identify the most important steps that can be taken to create this environment at your firm |
Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids. CPE Credit: 1 Field of Study: Marketing Prerequisite: None Program Level: Basic Advanced Preparation: None Cancel at any time for a full refund. |
Cost and Registration
(Click your membership level to register.) |
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All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
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CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |