A Forward-Thinking Firm
Source: Solutions for CPA Firm Leaders
The following includes excerpts, reproduced with permission, from an article by Rita Keller.
How cool. An accounting firm that provides their own online social newspaper for their clients and their business community.
The firm is Freed Maxick & Battaglia, CPAs – Buffalo, NY and the name of their new venture is The Freed Maxick Monitor.
Check out how they are doing it. Here's the press release:
Freed Maxick & Battaglia has launched the Freed Maxick Monitor, a daily online social newspaper. The online news site is located at http://paper.li/FreedMaxickCPAs/monitor and is generated from articles, blog posts, videos and photos shared by Freed Maxick and select people and organizations in the Firm's Twitter network. The Freed Maxick Monitor will post news and accounting-related content relevant to businesses and the community of Western New York. We launched the news site using Paper.li , a service that organizes links shared on Twitter into an easy to read newspaper-style format. Readers can subscribe to our newspaper. The Firm plans to promote the site via an embedded widget on our website as well as traditional and social media outlets. Upgrades to this platform in the future will allow for more customization.
Highlights and Features of This New Communications Tool:
- Content comes from FMB, AICPA, NYSSCPAs, Accounting trade pubs, and other trusted sources.
- Viral marketing opportunities.
- We can add content, including tax updates, legislative, and industry specific.
- Creates added value with customized content for clients, prospects and the community. - Another unique and creative addition to the Firm's overall social media marketing strategy. - Integrates traditional media concepts with new media technology. - Shares up to date information in real time using digital feeds.
For the complete article, read “CPA Firm Launches Online Daily Newspaper.”
From Solutions for CPA Firm Leaders, the blog of Rita Keller, president of Keller Advisors, LLC, [email protected]. Visit http://ritakeller.com/blog/.