Adapting to the New Marketing Landscape

Source: Professional Services Marketing Today

In this blog entry, Lee Frederiksen, managing partner of Hinge Marketing, offers his insights on the future of CPA marketing. Powerful forces are reshaping the marketplace, Frederiksen explains, and CPA firms must adapt to keep up. These forces include:

• Changing demographics. Baby boomers are retiring in large numbers, and “Gen-Xers” are taking their place.
• Developing technology. In particular, the marketing function has become automated, as has the ability to measure and track business development activities.
• Marketing as a science. Advances in our understanding of human behavior have led to a new science of professional services marketing.

CPA firms that want to grow, Frederiksen says, need to specialize, develop a unified brand, make their expertise visible, establish an online presence, and automate the marketing function.

For the complete entry, read “The Future of CPA Marketing.”

From Professional Services Marketing Today, the blog of Hinge Marketing, August 3, 2015, http://www.hingemarketing.com/blog.