August 2013 Leadership Forum

August 2013 Leadership Forum

Vol. 5 No. 8, August 2013

The Leadership Forum is a panel of the most prominent thought leaders in the profession. Each month we ask them to respond to a question dealing with CPA firm management and leadership.

This month we presented two questions:

Question #1 - What percentage (ballpark) of experienced staff hired by firms in the last 5 years would be considered successful? If the percentage is low, explain why.

Question #2 - What must firm leaders do if their goal is to remain independent (i.e. not merge up) in the next 5 years?

Consultants and Other Prominent Observers

Question #1 - What percentage (ballpark) of experienced staff hired by firms in the last 5 years would be considered successful? If the percentage is low, explain why.

Paul Rich  Rothstein, Kass and Company www.rkco.com 
[email protected]
...The truth is, while the firm badly needs these experienced professionals in order to survive and thrive, the professionals themselves also have financial career incentives -- they're typically young, have families and dreams, and hopefully are driven to succes... More

Rita Keller Keller Advisors, LLC www.ritakeller.com 
[email protected]
...I have found, from talking with my clients and audiences, as I do speeches and presentations, that Big 4 or very large regional/national experienced CPAs have a more difficult time adjusting to the cultural differences than experienced hires from other mid to small firms... More

 

Question #2 - What must firm leaders do if their goal is to remain independent (i.e. not merge up) in the next 5 years?

August Aquila  Aquila Global Advisor Group, LLC www.aquilaadvisors.com   
[email protected]  
If your goal is to keep your firm independent that are six specific things you need to do to engage your partners in the firm's future. If they are not engaged, then their will be no future. First, create a vision of what you want the firm to become... More

L. Gary Boomer  Boomer Consulting, Inc. www.boomer.com 
[email protected]  
They must invest is the missing structure that separates the best from the rest. The five areas of the missing structure are: leadership and management, client development,... More

Angie Grissom The Rainmaker Consulting Group www.therainmakeracademy.com 
[email protected]
I believe that the same measures should be taken to ensure the health of a firm whether partners choose to remain independent or choose to be acquired. Building a strong leadership team beneath the partners, implementing a strong business development effort in the firm including training,... More

Paul Rich  Rothstein, Kass and Company www.rkco.com 
[email protected]
A firm must have the following plans built into its DNA in order to grow organically and sustain itself independently:

  • The right strategy
  • Selection and retention of the right people
  • ... More

Marc Rosenberg The Rosenberg Associates www.rosenbergassoc.com   
[email protected]  

  1. Partners must be held accountable for developing a team under them, but this won't happen until…
  2. Partner compensation systems handsomely reward those who develop staff under their tutelage. But this alone isn't enough; to spend the time needed to nurture the staff, partners need to devote more time to it, which means…
  3. ... More

Joel Sinkin Transition Advisors www.transitionadvisors.com
[email protected]
...A method many don't think of is a cull out sale. Recently we worked with a firm seeking to remain independent but they were facing a few partners seeking to slow down and could not identify the talent they needed to substitute for them... More

Joe Tarasco Accountants Advisory Group www.accountantsadvisory.com  
[email protected] 
One of the best ways to avoid merging into a larger firm is developing a pro-active strategy to invest and build for the future, rather than a defensive strategy to maintain the status quo, or playing conservatively and avoiding risk. This is the key to remaining an independent and successful firm of the future that also includes:... More

Lisa Tierney TIERNEY Coaching & Consulting www.TIERNEYCoaching-Consulting.com 
[email protected]  
...Firms who figure it out will do so by rethinking the roles and responsibilities of all professionals at the firm. They will have to leverage their work product/processes, re-think their compensation structure and consider targeting new clients in a way that gets them the biggest bang for their buck... More

Jennifer Wilson ConvergenceCoaching LLC www.convergencecoaching.com
[email protected]
Build a firm designed for the young and start changing your culture to reflect their values and norms. For more information, read my blog.


Firm Leaders

D. Paul Regan Hemming Morse, CPAs LLP  
Have a viable succession plan for both client and firm leadership.