Vol. 6 No. 8, August 2014
The Leadership Forum is a panel of the most prominent thought leaders in the profession. Each month we ask them to respond to a question dealing with CPA firm management and leadership.
This month's question is:
How is marketing and practice development different today than it was 30 years ago?
Consultants and Other Prominent Observers
| August Aquila | AQUILA Global Advisors, LLC | www.aquilaadvisors.com [email protected] |
| I can tell you first hand how it is different since I was involved in marketing CPA firms in the 1980. In fact, I think I was the first marketing director as a top firm... More | ||
| William Carlino | Transition Advisors | www.transitionadvisors.com [email protected] |
| Thirty years ago the majority of CPA firms relied on the managing partner to shoulder most of the new business development and marketing for the firm - but the problem was they were neither trained in marketing or sales... More | ||
| Rita Keller | Keller Advisors, LLC | www.ritakeller.com [email protected] |
| Marketing almost didn't exist 30 years ago. One of the first things we observed firms doing was creating a firm brochure... More | ||
| Rich Rinehart | Grant Partners, LLC | [email protected] |
| ...Today, marketing is a science tied to a firm's strategic plans, market niches and compensation structure. Marketing and practice development now require professional management, direct focus...More | ||
| Marc Rosenberg | The Rosenberg Associates | www.rosenbergassoc.com [email protected] |
| The new ways of marketing are more geared to driving opportunities to the CPA and the firm itself, muck like niche marketing does. The use of social media and web sites are more prevalent today. The best technique that I'm seeing more of today...More | ||