Vol. 7 No. 8, August 2015

The Leadership Forum is a panel of the most prominent thought leaders in the profession. Each month we ask them to respond to a question dealing with CPA firm management and leadership.

This month's question is:

What are examples of "old school" practices that, in your opinion, are still better or more effective than "new school" practices?

 


Consultants and Other Prominent Observers

Jean Caragher  Capstone Marketing www.capstonemarketing.com
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... nothing replaces the power of getting face-to-face with prospective clients and referral sources... More

Angie Grissom  The Rainmaker Companies www.therainmakercompanies.com
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... becoming known in your community and industry through intentional relationship building, straight talk and accountability, hard work and loyalty to clients and to the organization in which you work... More

Marc Rosenberg The Rosenberg Associates www.rosenbergassoc.com   
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... Posting timesheets vs. so-called value-billing (I would argue that value billing is not new school because it has been roundly rejected by the CPA profession). Timesheets will always be a great cost-accounting tool and trashing timesheets will cause a loss of this management tool. My recommendation: keep the timesheets AND value bill! ... More

Lisa Tierney  Tierney Coaching & Consulting, Inc. www.CPAMarketingConsultant.com
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... With the ease and use of technology, it's very easy to just e-mail or post on social media - and that is fine, but it lacks the personal touch of some of the old ways of connecting. ... More

Jennifer Wilson ConvergenceCoaching, LLC www.convergencecoaching.com
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Delivering excellent client service and exceeding client expectations, following standards and the code of ethics, leveraging technology to increase efficiency... More