Beyond Referrals: Starting a Marketing Program

Source: Accounting Today

In this article, Kristy Short outlines a few steps to help your firm initiate a marketing program:

• Develop a marketing plan. Decide what you want to accomplish and assign a timeline to those goals.
• Have one person within the firm committed to and responsible for marketing.
• Ensure that you have marketing materials and resources to communicate and support your marketing message.
• Make the necessary preparations and then go for it. Get your first campaign out to your audience. You will learn and make improvements as you go.
• Approach your overall marketing program one piece at a time to avoid being overwhelmed and to maximize your chances of success.

For the complete article, read “Marketing in baby steps.”

From Accounting Today, November 15, 2010, SourceMedia Inc., One State Street Plaza, 27th Floor, New York, NY 10004, 800-221-1809.