CPAs Need to Be More Proactive

Source: Accounting Today

In this article, Daniel Hood urges CPAs to be more proactive. A recent survey by Wasp Barcode Technologies reveals that 88 percent of small businesses are satisfied or very satisfied with their CPAs. But their top complaint is that their accountants are more reactive than proactive. To Hood, the most telling statistic in the survey was that 71 percent of respondents use CPAs for tax preparation, but only 30 percent use them for tax planning.

This spread, Hood explains, “is the gap between reactive and proactive, between complying and adding value, between services that can be commoditized and those that can't be duplicated, between maintaining your practice and actually growing it.”

For the complete article, read “Filling the Gap.” 

From Accounting Today, March 31, 2015, www.accountingtoday.com.