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| July 18, 2017: 1 - 1:50pm ET Creating an Interactive & Natural Marketing Plan |
 In today's marketplace, you will find yourself sitting across from a more sophisticated buyer than ever before. Company presidents and CFOs are able to discern whether or not you are an expert in their industry and have more access to a larger circle of potential service providers. We have found that in order to win these prospects over, you must be able to establish yourself as an expert - an expert in providing the types of services they require AND someone who is intimately familiar with their business - the issues and challenges they face. Having a team of professionals that has resources that can serve a particular niche or industry above and beyond the general practitioner is a powerful way to generate higher dollar revenues for your firm (after all, experts can charge more) and you can increase your productivity by repeating specialized services and projects for many of the same type of client. Marketing plans that focus on a small group of consistent professionals who are dedicated to a specific industry have proven to yield the most results with less effort in recent years. Learn the secrets of niche-focused success!CALL FOR VOLUNTEERS: First come first served! Lisa Tierney has offered to coach two lucky registrants for up to 30 minutes each prior to this presentation. Get top-notch COACHING to help address your important issues on this topic and make an immediate improvement to your efforts - all we ask is that you share your experience with Lisa during the webinar. Coaching session will occur within one week of the webinar. Don't miss this opportunity! Presenter, Lisa Tierney founder of Tierney Coaching and Consulting, Inc is a certified professional coach and an award winning marketing professional with 18 years of experience in providing effective, strategic marketing advice. A leader and motivator, Lisa is extremely effective because of her positive, high-energy, open-minded and non-judgmental approach. She collaborates with her clients to define initiatives and strategy. Her unique coaching style empowers, inspires and enables professionals to make the necessary changes to achieve desired results. |
Who Should Attend
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Learning Objectives
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| Professional services providers Marketing and Business Development professionals |
Learn how to work smarter, not harder, by wooing a consistent type of client Recognize how to delegate activities throughout a niche team in order to "get more with less" Learn how to generate more opportunities with less effort Discover ways to regain control over time and commitments |
Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids. CPE Credit: 1 Field of Study: Marketing Prerequisite: None Program Level: Basic Advanced Preparation: None Cancel at any time for a full refund. |
Cost and Registration
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