Do Your Clients Love You?

Source: CPA Success

The following includes excerpts, reproduced with permission, from a blog entry by Bill Sheridan.

To be loved, you must, among other things, be doing the following:

• Defining your "clarity of purpose." Is it to do great tax returns? Or is it to help your clients grow?
• Getting rid of "legacy industry standards" and creating new ones. Forget about "business as usual." Try "business as needed."
• Walking in your customers' shoes, experiencing the world as they see it.
• Being reliable, delivering a consistent experience, and earning the right to serve them.
• Saying "I'm sorry," accepting responsibility, and repairing the connection with humility and remorse.
• Revamping your hiring process. Your first priority is to hire memory makers who live your core values.

For the complete blog entry, read "Are Clients At Your Core? They'd Better Be."

From CPA Success, the blog of the Maryland Association of CPAs, November 28, 2012, http://www.cpasuccess.com.