Get Your Firm Found on Social Media Sites
Source: AICPA CPA Insider
The following includes excerpts, reproduced with permission, from an article by Barrie MacQuarrie.
Let's look at the ways in which you can get your firm found using LinkedIn, Facebook and Google+.
LinkedIn Company Page
Click on the “Search Companies” option from the Companies menu. Type in your company's name and click search. Does your company appear on the list? If not, simply click the “Add a Company” link in the top right. This will allow you to add a LinkedIn page for your company.
Any company page administrator can share status updates with the company's followers. These updates might include announcements, promotions, news and videos. Followers can then like, share or comment on these updates. This will expose your company to your followers' entire networks.
LinkedIn company pages can also be used to post job openings and broadcast information about your company's products and services.
Facebook Page
The information posted on a Facebook page is public and available to anyone on Facebook. People who “like” your page will receive your updates in their news feed.
The Facebook page administrator can use the “Manage Permissions” feature to control the visibility of your page, set country and age restrictions, and control the information posted to the page. Facebook has a great feature that allows a page administrator to use Facebook as a page. The administrator can use his or her page's identity to view notifications, and as with other pages, the administrator can post status updates, share links and comment on status updates.
Google+ Page
Google+ pages launched in November. Your Google+ page can include posts, pictures, videos and basic information about your company. Much like you'd use Facebook, you can use Google+ as your page so that your posts and comments appear from your page.
For the complete article, read “Having a Hard Time Getting Clients to Notice Your Firm?”
From AICPA CPA Insider, March 5, 2012, http://www.CPA2biz.com.