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Members Attend Free
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Oct 1, 2019: 1-1:50pm ET
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WEBINAR - How to Self-Assess Your Marketing and Business Development Resources
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 Learn how to self-assess your firm's marketing and business development resources as compared to your competitors'. Discover how to improve your efforts and gain the competitive edge.Presenter, Lisa Tierney is President of Tierney Coaching and Consulting, Inc is a certified professional coach and an award winning marketing professional with 18 years of experience in providing effective, strategic marketing advice. A leader and motivator, Lisa is extremely effective because of her positive, high-energy, open-minded and non-judgmental approach. She collaborates with her clients to define initiatives and strategy. Her unique coaching style empowers, inspires and enables professionals to make the necessary changes to achieve desired results. |
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Who Should Attend
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Learning Objectives
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CPAs -- all Professional services providers (of all ages) Marketing & Business Development professionals
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Learn how to use the Self-Assessment Tool to identify what your firm is doing right and which key areas need improvement to ensure the firm is profitable, succeeding while other firms fail. Learn to evaluate real performance not simply review quantitative data. Learn the inventory of Best Practices -- a list of possible opportunities for any CPA firm. Comparing your firm's self-ratings with those of like-size firms will help you determine where you must improve. Learning the process of determining your ratings enhances unity within the firm. Learn about The CPA Firm Best Practices Network™ and how it offers you help to achieve your goals in these key areas. |
Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids. CPE Credit: 1 Field of Study: Marketing Prerequisite: None Program Level: Basic Advanced Preparation: None Cancel at any time for a full refund. |
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Cost and Registration
(Click your membership level to register.) |
Member: FREE(all webinars) Oct. 1
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All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
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CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |