How Accountants Can Get "LinkedIn"
Source: Journal of Accountancy
In this article, Robin Hensley offers practical ideas and insights for how CPAs can use LinkedIn to expand their business connections and increase their impact. Hensley provides CPAs with detailed suggestions categorized under 10 main ideas:
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In your profile, include terms and descriptions that are already included in your company's promotional materials. You want to include keywords that others might use to search for someone with your expertise.
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Increase your potential business connections using the Advanced People Search to search by title for CFOs or tax directors.
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“Follow” clients or businesses in order to stay abreast of their business circumstances and potential need for your services.
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With the “Jobs” feature you can let friends know about open positions or follow those in new positions. LinkedIn purports to be a cut above other online job boards, providing better candidates for the job.
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Get business ideas by becoming a part of LinkedIn groups especially for accountants.
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Remember to connect with your local accounting society or association via LinkedIn groups.
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Link your LinkedIn profile to your business blog, newsletter or website.
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Connect with former employers by becoming a part of alumni networks.
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When you're busy, you can and should still take the brief amount of time necessary to continue marketing yourself through LinkedIn.
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Invite your co-workers and business associates to join you on LinkedIn. By utilizing one another's networks, you increase your connectivity, influence and opportunities.
For the complete article, read “LinkedIn Tips for CPAs”
From Journal of Accountancy, American Institute of Certified Public Accountants, March 2011, http://www.journalofaccountancy.com/Issues/2011/Mar.