 |
 |
 |
 |
|
 |
CPA Leadership Institute Webinar Series
October 1, 2013 |
 |
|
| |
|
Want to attend?
Join now as a Professional Member for $299 and you can attend webinars free. Also review our group plans. Contact us today.
|
|
About CPA Leadership Institute
CPA Leadership Institute's membership includes many valuable tools and reports. Click here for details or to join.
|
|
CPE Entitlement
Participants are entitled to 2 CPE credits. More information.
Cancel your registration at any time for a full refund.
All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
|
|
On The Web
Follow us.
  
|
| |
|
|
|
| |
|
Evaluating and Working with a Marketing Professional
2 CPE Credits - 1PM ET, Noon CT, 11AM MT, 10AM PT
 The purpose of this session is to help firms set the foundation for a successful marketing culture, understand how to successfully work with a marketing professional, setting expectations, whether to hire or outsource marketing and real life strategies to make the relationship work.
 Presenter, Amy Hoppenrath, has developed strategic branding, internal marketing, business development, merger and acquisition and advertising programs for accounting, law and consulting companies.
 Presenter, Kristin Wing, held marketing leadership positions for professional services firms including McGladrey and Grant Thornton as well as in law and technology.
View the course syllabus.
|
|
Cost & Registration
To register, select the date by your membership level.
Purchase a recording.
| Professional member |
$39 |
| Premium member |
$59 |
| Standard and Non-member |
$99 |
|
Program Information
Who Should Attend
- Managing partners
- Firm human resource directors and administrators
- Marketing partners
What You Learn
- Understanding if you have the right culture
- What is the difference between marketing and sales?
- What is the difference between a marketing strategist and an implementation expert?
- Major stumbling blocks to success with marketing professionals
- Do you hire or outsource?
- What to look for in a candidate
- Strategies for management success with your marketing professional
Benefits of Attending
- How to identify the best candidate
- Understand how to create an environment for success
- Learn real world examples of how firms have succeeded and failed when hiring from two former marketing directors
Program Level: Basic
Prerequisite: None
Advanced Preparation: None
Field of Study: Business Management and Organization
This is a group Internet-based offering. The instructional method is lecture with active group participation and visual aids.
|
|
|
|
|
|
|
 |
CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |
|
©2013 CPA Leadership, 200 East Randolph Street, 24th Floor, Chicago, IL 60601
|
|
|
 |
