Inform and Inspire With Video

Source: AICPA CPA Insider

The following includes excerpts, reproduced with permission, from an article by Stacie Saunders. In it, she provides several examples of videos that CPA firms and societies have created to provide viewers with an inside look at their business or organization, or to offer practical assistance to their clients or members.

Video is a great medium for firms to educate and inform staff, clients, and potential employees. But sometimes the content can be a little mundane. Why not take those formal interviews and how-to series to the next level?

Pull back the curtain and let people know what you are really like.

• Put a face to your firm. What are your employees passionate about? Is volunteerism important to you? Showcase your staff or fellow CPAs giving back to the community.
• Spice up a common topic. Use humor or alternate visuals to liven up a popular topic.
• Make a complex topic more accessible.

For the complete article, read “Use Video to Showcase Your Firm's Personality.”

From AICPA CPA Insider, February 13, 2012, http://www.CPA2biz.com.