Innovate or Get Left Behind

Source: Accounting Today

In this article, Jody L. Padar, CEO of New Vision CPA Group, warns CPA firms that the “same as last year” approach to conducting business no longer works. Firms that fail to embrace technological and other changes risk getting left behind. Those that innovate “are transforming their firms into highly efficient, streamlined operations.”

Innovations that have helped Padar's firm grow include:

• Social media. A professional presence on Facebook and other social media channels helps the firm attract new clients.
• Value pricing. The firm's fixed-pricing model “allows us to compete on value, service and intellectual capital with the big firms.”
• Technology. Investing in technology such as the cloud and Software-as-a-Service gives the firm a competitive advantage over firms that haven't embraced these solutions.

For the complete article, read “Innovation or stagnation?”

From Accounting Today, June 1, 2012, SourceMedia Inc., One State Street Plaza, 27th Floor, New York, NY 10004, 800-221-1809.