Is Your Website Driving Prospects Away?

Source: CPA Trendlines

Accountant rating site Teaspiller recently surveyed potential clients to find out which website features were useful to them in choosing a firm. The results may surprise you. Most helpful were certifications/accounting licenses, user reviews (“a digital version of a referral”), and resumes. Among the least helpful items were monthly online newsletters, financial calculators, and tax and accounting planning guides.

For the complete article, read “SURVEY: Clients Find Most Accountants' Websites Useless.”

From CPA Trendlines, http://cpatrendlines.com, August 9, 2011.