Vol. 8 No. 1, January 2016
The Leadership Forum is a panel of the most prominent thought leaders in the profession. This month we asked two questions and asked them to respond to the questions dealing with CPA firm management and leadership.
This month's question was:
Do you feel the use of social media is a good strategy to attract and retain young talent and why?
Consultants and Other Prominent Observers
| William Carlino | Transition Advisors LLC | www.transitionadvisors.com [email protected] |
| Absolutely. Over the past decade many firms have reconsidered the restrictions they once placed on social media - recognizing the scope and reach it has - particularly on the Gen X and Gen Y - nearly all of whom have a presence on platforms such as Facebook and LinkedIn... More | ||
| Rex Gatto | Gatto Associates, LLC | www.rexgatto.com [email protected] |
| ...As a communication tool social media can assist but only assist in retaining talent. As much as it may help it could also be a distraction during the work day. Most firms have social media policies to regulate as to what is and is not appropriate for social media use (during and after work). It is wise for partners to discuss the appropriate use of social media for their firm with input from staff... More | ||
| Marc Rosenberg | The Rosenberg Associates | www.rosenbergassoc.com [email protected] |
| This is as much of a "no-brainer" question as it gets. Social media works best with younger than older people and with people wishing to network for opportunities. Steve Jobs taught the world several important lessons, one of which is how important it is for your product (in this case, your CPA firm) to look, above everything else, "cool"... More | ||
| Jennifer Wilson | ConvergenceCoaching, LLC | www.convergencecoaching.com [email protected] |
| Social media is a CRITICAL aspect of any firm's recruiting strategy for both young and experienced talent because it provides an awesome database of all experienced hires working in your area for you to target for hire... More | ||