Best Practice Suggestions from
the July 2015 CPA Leadership Report

Every month we select some of the best ideas for practice improvement from the accounting literature. Here are this month's selections.

BEST PRACTICE
LINK TO ARTICLE RESOURCE IN CPA LEADERSHIP REPORT
DATE OF ARTICLE

Identify Risks and Opportunities: Ken Tysiac shares ideas from forecasting expert Steve Player about how companies can maximize scenario planning to identify risks and opportunities.
July 2015

Thrive in a Digital World: Digital marketing isn't a replacement for traditional marketing techniques. Rather, it complements them and expands the pool of prospective clients.

July 2015

Attract and Retain Good People: Gene Marks highlights three tools firms can use to keep their employees happy.

July 2015