Make the Twitter Connection

Source: Solutions for CPA Firm Leaders

The following includes excerpts, reproduced with permission, from an article by Rita Keller.

This year, if you are the MP of your firm, I urge you to get a Twitter account and begin tweeting just for those inside your firm.

You can select settings that enable you to “approve” who follows you on Twitter.

Begin tweeting, maybe once or twice per day. This means saying in 140 characters something that is on your mind or something that you are doing (or going to do).

Examples:

“Met with Joe Smith of Chase Bank this morning for breakfast.”

“Talked with Sally about the new rates for our dental plan.” (Sally is your HR person.)

“Met with Bill and we set the date for the annual management retreat.” (Bill is the firm administrator/COO.)

“Joe and I got an appt with Star Enterprises!” (Star is a client you have been pursuing for a couple of years and Joe is your lead tax partner.)

I promise you — your entire staff will be following you and reading your tweets with interest. Your people watch your leadership group very closely. They want to know what you are thinking and all the details of what is “going on” with the partners and other firm leaders. Keep all your people in the loop in a very easy way.

There is a great article in Fast Company about Twitter. This article will make you really think about the power of Twitter.

Let me know when you begin tweeting for your team. Also, let me know if your MP is already tweeting for the team.

For the complete article, read “Managing Partners Should Tweet.”

From Solutions for CPA Firm Leaders, the blog of Rita Keller, president of Keller Advisors, LLC, [email protected]. Visit http://ritakeller.com/blog/.