MARCH 2013 BEST PRACTICE SUGGESTIONS
Every month we select some of the best ideas for practice improvement from the accounting literature. Here are the selections for March 2013.
BEST PRACTICE
LINK TO ARTICLE RESOURCE IN CPA LEADERSHIP REPORT
DATE OF ARTICLE
Management/People/Culture
Partner Accountability: Set realistic, measurable, written goals with each partner, provide for continual communication and feedback then establish rewards and sanctions.
March 2013
Qualitative Performance Metrics: Measure number of top-client "touches" per month, number of professional development hours per CPA firm member, and revenue growth per year (actual vs. expected).
March 2013
Marketing
Improving Your Marketing: Have face-to-face meetings with clients, limit referral sources to those who produce leads, sell benefits such as peace of mind or improved profitability and become someone that clients expect to help them improve their businesses.
March 2013