Marketing: Are You Doing the Right Things?

Source: Public Practice

A new study by CPA Trendlines reveals that the marketing strategies of high-performing CPA firms are very different than those of low-performing firms. The best firms are focusing more heavily on online advertising, email promotions, and social media. Low-performing firms continue to push seminar selling, website upgrades, and search engine optimization.

You can purchase the complete 178-page report – Trends in Accounting Firm Marketing Strategies – here.

For the complete article, read “The Marketing Plans of the Best CPA Firms.” 

From Public Practice, Texas Society of CPAs, March-April 2012, www.tscpa.org.