Marketing for Growth in Our Current Economy

Source: CPA Trendlines

In this video, accounting marketing expert Hugh Duffy offers his observations and insights about accounting firms proactively seeking business growth. According to Duffy, accountants have shown a growing interest in marketing over the past year and a half. Those serving niche markets such as construction or manufacturing have especially suffered as a result of the economy, and certain areas in the country have been hard hit as well. Duffy says that his clients are looking for ways to cut costs and increase business.

Overall, says Duffy, those who choose to use a variety of marketing mediums — targeting more people and younger people — will be most successful in the immediate future and long term. “It's difficult for all of us to continue to renew ourselves, to learn new technology, new communication,” said Duffy, “but it's something we all need to do to continue to recycle, to fill our pipeline, and continue to grow our businesses.”

Watch the video at “Hugh Duffy: Taking Control of Your Own Destiny.”

From CPA Trendlines, cpatrendlines.com, October 3, 2010.