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Members Attend Free
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May 30, 2019: 1-1:50pm ET
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WEBINAR - Maximizing Performance of Best Practices in Recruiting, Using Marketing Techniquess
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 After a brief hiatus staffing is once again among the top challenges for CPA firms. This session will help participants adopt and apply marketing tactics to their recruiting efforts. Attendees will also learn how a strong growth culture can also help retain their rising stars. Presenter, Carrie Steffen is a founding shareholder and President of The Whetstone Group, Inc. Since 2000 Whetstone has provided topline growth consulting services and training to hundreds of CPA firms throughout North America. She has more than 20 years of CPA firm marketing and business development experience. Carrie is a skilled trainer and provides group sales training as well as one-on-one coaching that enables attendees to better understand the sales cycle and develop the personal skills necessary to close sales. Firm leaders, practitioners, marketing professionals benefit from her knowledge and dynamic approach. Before joining Whetstone, Carrie was an in-house marketing director in the national marketing office of RSM McGladrey, Inc. |
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Who Should Attend
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Learning Objectives
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Managing partners Partners in charge of recruiting HR Directors
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Understand the cornerstone of your recruiting effort - your culture |
Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids. CPE Credit: 1 Field of Study: Personnel/HR Prerequisite: None Program Level: Basic Advanced Preparation: None Cancel at any time for a full refund. |
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Cost and Registration
(Click your membership level to register.) |
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All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
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CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |