May 2012 Leadership Forum
Vol. 4 No. 5, May 2012
The Leadership Forum is a panel of the most prominent thought leaders in the profession. Each month we ask them to respond to a question dealing with CPA firm management and leadership.
This month's question is: How important is social media to the CPA profession? Why?
Consultants and Other Prominent Observers
| August Aquila | Aquila Global Advisor Group, LLC | www.aquilaadvisors.com [email protected] |
| ...Is it more important than other means of communication? I don't know. But it does show that the firm knows how to use current technology... More | ||
| Steve Erickson | National Consultant to CPA Firms | http://www.steveericksonllc.com [email protected] |
| Social media is but one tool of many to establish expertise and niche development... More | ||
| Angie Grissom | The Rainmaker Consulting Group | www.therainmakeracademy.com [email protected] |
| ...Perception is reality in many cases so you want to make sure you have a presence on social media sites so that people are familiar with your firm and also make sure that your presence is carefully monitored so that your name and reputation are protected... More | ||
| Rita Keller | Keller Advisors, LLC | www.ritakeller.com [email protected] |
| For CPAs, a website is no longer enough. Social media has become an important part of the growth strategy for business... More | ||
| Bob Lewis | Visionary Marketing | www.thinkvisionary.com [email protected] |
| It has value, but it should be part of a balanced plan... More | ||
| Patrick Pruett | The Alliance of Professional Associations and Enterprise Network Worldwide and the Rainmaker Companies | http://enterprisenetworkworldwide.com [email protected] |
| ...People who use a blog that is actively focused on clients, with messages unique to client needs are quickly able to distinguish themselves... More | ||
| Richard Rinehart | Grant Partners, LLC | [email protected] |
| ...Encouraging staff and partners to fully participate in social media will make the power of these tools come into focus. Social media is here to stay... More | ||
| Rick Telberg | CPA Trendlines | www. .com |
| ...for some smart and agile CPAs, many of them small firms and soloists, social media is an essential part of doing business... More | ||
| Lisa Tierney | TIERNEY Coaching & Consulting | www.TIERNEYCoaching-Consulting.com [email protected] |
| ...Just like telephones, then Word processors, then PDAs (personal digital assistants/cell phones) social media is a "must-have" in terms of marketing yourself and the services or product you provide... More | ||
| Sandra Wiley | Boomer Consulting, Inc. | www.boomer.com [email protected] |
| ...Social Media is not a fad, it is a tool to use for communication, marketing, connecting and gathering information. It is not a fad it is a living, breathing, growing part of our lives... More | ||
| Jennifer Wilson | ConvergenceCoaching LLC | www.convergencecoaching.com [email protected] |
| Very! Social media is a game changer -- as a communications medium, it breaks through clutter faster than e-mail... More | ||