November 2012 Leadership Forum
Vol. 4 No. 11, November 2012
The Leadership Forum is a panel of the most prominent thought leaders in the profession. Each month we ask them to respond to a question dealing with CPA firm management and leadership.
This month's question is: What are the most successful marketing initiatives/strategies that are being used in the accounting profession to generate viable leads?
Consultants and Other Prominent Observers
| August Aquila | Aquila Global Advisor Group, LLC | www.aquilaadvisors.com [email protected] |
| ... the most successful marketing initiatives are first, niche oriented and then second, aimed at the needs of the particular niche... More | ||
| Jean Caragher | Capstone Marketing | www.capstonemarketing.com [email protected] |
| Networking remains the tactic that CPAs rely on to find new business ... More | ||
| William Carlino | Transition Advisors | www.transitionadvisors.com [email protected] |
| CPE-approved Webinars, joining local civic and professional associations catering to the client demographic you are trying to reach and the use of various social media groups to promote your firm. | ||
| Cornell Rudov | CPAsNET.com | |
| ... your current clients that are well served and benefit from your work will provide you the best leads ... More | ||
| Joe Tarasco | Accountants Advisory Group | www.accountantsadvisory.com [email protected] |
| ... Practice development is a contact sport that requires a systematic and sustained approach to engage qualified client prospects... More | ||
| Rick Telberg | CPA Trendlines | www.cpatrendlines.com [email protected] |
| The latest CPA Trendlines tracking poll on marketing and business development trends shows that "Networking with prospects and referral sources" remains the No. 1... More | ||
| Lisa Tierney | TIERNEY Coaching & Consulting | www.TIERNEYCoaching-Consulting.com [email protected] |
| There is no doubt that one-on-one relationship building is the key to successful marketing/business development among professional service providers... More | ||
| Sandra Wiley | Boomer Consulting, Inc. | www.boomer.com [email protected] |
| ...Ask for the referral! That is where you will fill your pipeline with viable, strong leads ... More | ||
| Jennifer Wilson | ConvergenceCoaching LLC | www.convergencecoaching.com [email protected] |
| ... Newer activities that are garnering real payoffs include developing thought leadership via social media, round table and seminar series and blogs and selling to target accounts for specialized industries or services ... More | ||