Vol. 8 No. 10, October 2016
The Leadership Forum is a panel of the most prominent thought leaders in the profession. This month we asked two questions and asked them to respond to the questions dealing with CPA firm management and leadership.
This month's question was:
How does a firm become the firm of choice in its given market(s)? What does it take to move the firm to the next level? What role do the partners play in this process and what areas does the firm need to look at?
Consultants and Other Prominent Observers
| August Aquila | AQUILA Global Advisors, LLC | www.aquilaadvisors.com [email protected] |
| To become the firm of choice may mean different things to different people. To me, you become the firm of choice when you win the best clients, recruit the best people and increase profitability or net income per partner. It is only the partners that can take the firm to the next level as it moves to become the firm of choice.
The more that partners work together, the more committed they will be to the firm's future. If partners are not committed, then they eventually work for themselves and not for the firm.
At the end of the day, the partners are the culture of the firm. What they believe, what they reward, what they do and how they do it determines what and how things get done. If they don't believe in what the firm is doing, they will never be effective role models who thing firm first and actively bring the whole of the firm's services to their clients. To begin the journey of becoming the firm of choice in your given markets, there are three basic steps the firm needs to undertake.
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