Attend this webinar, or any one of our webinars, for the special limited time price of $99. Then all other webinars are complimentary. You will also have other valuable benefits with your Professional Membership.

September 18, 2018 - 1:00 - 1:50 pm EST
Partners Do Not Need to Be a Salesman to Have a Marketing Sweet Spot

With average organic growth rates at 0 -- 3% and competition increasing, it's important to have as many of your team members involved in business development as possible in order for your business to experience growth. Yet, when faced with creating and implementing a firm marketing plan, most CPAs don't know where to begin, have misconceptions about marketing tools or avoid involvement altogether.

This webinar will help you identify your marketing sweet spot- -- the marketing activity with the biggest return for you. We will cover: Marketing tools; Best practices; Networking; Client Service; Writing; Public Speaking; Social Media; and, more!

Presenter, Jean Marie Caragher is the go-to resource for strategy and implementation. With 30 years of experience working solely with CPAs, Jean knows the challenges and opportunities firms face today. Her experience and knowledge, combined with her practical approach, help growth-focused CPA firms attract the best clients and talent.

Who Should Attend
Learning Objectives
Partners of public accounting firms

Those with a goal to become a partner in a CPA firm

Accounting marketing professionals who want to mentor their partners in marketing

Learn about the marketing activities firms are using more often.

Learn how social media has changed how CPA firms promote their firms.

Understand the benefits of the online vs. face-to-face- combination.

Is client service a marketing tactic?

Learn why clients leave CPA firms and what you can do about it.

Understand the value behind a niche marketing strategy.

Learn how to unite your team behind a marketing plan.

Explore how you can contribute to the growth of your practice or firm.

Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids.
CPE Credit: 1
Field of Study: Marketing
Prerequisite: None
Program Level: Basic
Advanced Preparation: None

Cancel at any time for a full refund.
Cost and Registration
(Click your membership level to register.)
Professional: FREE               Sep 18   
Premium/Non-Member: $99    Sep 18   
All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.