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September 18, 2018 - 1:00 - 1:50 pm EST
Partners Do Not Need to Be a Salesman to Have a Marketing Sweet Spot |
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Who Should Attend
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Learning Objectives
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| Partners of public accounting firms
Those with a goal to become a partner in a CPA firm Accounting marketing professionals who want to mentor their partners in marketing |
Learn about the marketing activities firms are using more often. Learn how social media has changed how CPA firms promote their firms. Understand the benefits of the online vs. face-to-face- combination. Is client service a marketing tactic? Learn why clients leave CPA firms and what you can do about it. Understand the value behind a niche marketing strategy. Learn how to unite your team behind a marketing plan. Explore how you can contribute to the growth of your practice or firm. |
Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids. CPE Credit: 1 Field of Study: Marketing Prerequisite: None Program Level: Basic Advanced Preparation: None Cancel at any time for a full refund. |
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Cost and Registration
(Click your membership level to register.) |
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All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
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CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |
With average organic growth rates at 0 -- 3% and competition increasing, it's important to have as many of your team members involved in business development as possible in order for your business to experience growth. Yet, when faced with creating and implementing a firm marketing plan, most CPAs don't know where to begin, have misconceptions about marketing tools or avoid involvement altogether. 