Power Up Your Profits Chapter 12

by Troy Waugh

In this month's issue we present Chapter Twelve—“Co-opetition – Partnering for Better Business”—from Power Up Your Profits, 2nd Ed. by Troy Waugh. There are 31 chapters. We bring you one chapter each month, or you can order the book now. To order call 888-797-RAIN (7246) or email [email protected].

Power Up Your Profits: 31 Days to Better Selling, 2nd Ed., provides principles, strategies, and techniques to help you build your practice by obtaining clients and building their businesses.

Aiming to dramatically enhance your growth potential, this insightful book takes a step-by-step approach to developing and mastering a stronger marketing and sales presence. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to your practice. This updated second edition illustrates how to obtain and satisfy clients, get more enjoyment from your work, and benefit from more satisfaction in your professional experience through an abundance of proven and practical marketing advice.

Troy Waugh, CPA, MBA, CEO of The Rainmaker Academy, and author of two books, was selected by Accounting Today as one of the “100 Most Influential People in the Accounting Profession.”

To read this month's chapter, click here.

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