Raise Your Firm's Social Media Profile

Source: Solutions for CPA Firm Leaders

The following includes excerpts, reproduced with permission, from an article by Rita Keller.

Professional services is a word-of-mouth business. You want people in your business community talking about your firm and making referrals. While physically being visible is extremely important, being wildly visible with social media is a must.

What happens when someone hits your homepage? Your website is an important asset. It is not just an online brochure any longer. Every potential client will thoroughly explore your website before even talking to you. You won't have to verbally explain the firm history when you meet them face-to-face, they will already know it.

What do potential clients and potential new hires see when they first hit your website? Please make sure they immediately see the social media badges. Set up your business Facebook page and then keep it current. Check out Fluence in Portland, Oregon, for an example.

Are you blogging as part of your recruiting activities? Check out this great post by Eric Majchrzak, on Freed Maxick's career site, titled “Why Social Media Matters in Accounting.” 

Are you blogging about tax to keep clients and potential clients informed on such matters? Check out “My Two Cents – Thoughts on Tax and Financial Planning,” by Brett Friedman.

Make sure all of your people are on LinkedIn. Many firms are bringing in local social media experts to train the entire team on how to set up their profiles properly and use LinkedIn for business.

How about Quick Response codes? Do you have one to send people to your website? Last month I received my first business card from a person at a firm that had the QR code on the back of the card.

For the complete article, read “Create A Buzz About Your CPA Firm – Social Media.”

From Solutions for CPA Firm Leaders, the blog of Rita Keller, president of Keller Advisors, LLC, [email protected]. Visit http://ritakeller.com/blog/.