September 2014 CPA Leadership Report

Vol. 12 No. 9 September, 2014

CPA Leadership Report is the monthly review of the most important management and leadership articles in the accounting press. It includes electronic links to publishers' websites, where you can find the original complete articles. Our editors review more than 35 publications every month. The CPA Leadership Report now includes: Leadership Forum Report, Best Practices Suggestions and Member Surveys.


The New Faces of Accounting A new community of CPAs approaches accounting in a whole new way. Accounting Today*
What Accounting Graduates Want Public Accounting Report asked accounting professors about the most important factors students consider when choosing among job offers. Public Accounting Report
Innovate or Die Accounting firms usually find themselves in a malaise once their "natural" growth slows down. Ric Payne's Blog
Value Pricing: Taking the Plunge Benefits and challenges associated with moving from the billable hour to a fixed-fee or value-based pricing model. Journal of Accountancy
Three Steps to Effective Strategic Planning Effective strategic planning takes three steps: brainstorming the vision, creating goals to achieve the vision, and implementing. The Marc Rosenberg Blog
//www.cpaleadership.com/members/Partners_on_Target.cfm ">Partners on Target Eight critical goals for partners. Partner Insights
Eight Habits of Highly Effective CPA Firms Jennifer Wilson identifies eight attributes of high-functioning teams. Journal of Accountancy
Is Your Firm Customer-Centric? If you treat your customers as you would like to be treated then you'll build a very nice business. Ric Payne's Blog
Do You Know How Your Employees Learn? Understanding employees' learning styles can help you design more effective training and continuing education programs. The CPA Journal
Three Styles of Firm Leadership Is your firm a dictatorship, a democracy, or a republic? Partner Insights
Finding an Email Solution Get the help you need to effectively manage your overflowing email inbox. Solutions for CPA Firm Leaders
A Challenge to Women Accountants Rita Keller encourages female accountants to contribute to practice growth. Solutions for CPA Firm Leaders
To Attract Top Talent, Start With Feedback The best way to change long-term behavior is with short-term feedback. The opposite is not true. Solutions for CPA Firm Leaders
Selling a CPA Firm: One Times Fees Isn't Enough Acquiring a small firm for one times fees is a steal (for the buyer). In fact, it's still an outstanding investment at a premium price, say, 1.3 times fees. The Marc Rosenberg Blog*
How Deep is Your Bench? Tips for building a strong bench to support your succession plan. Accounting Today
Value Pricing: The First Law of Marketing The costs do not determine the price, let alone the value. Rather, the price determines the costs that can be profitably invested. VeraSage Institute*
Value Pricing: The Second Law of Marketing There is strong empirical evidence that offering customers at least three options can result in them purchasing more, at a higher price. VeraSage Institute
Make Your Marketing Count Six ways to track your marketing effectiveness. CPA Trendlines
Trying Something New How one accountant took a creative approach and won a client. Ric Payne's Blog
No More Niche-Marketing? An alternative marketing approach may be better suited to your firm. CPA Trendlines

How Have Marketing and Practice Development Changed? Experts weigh in on how marketing and practice development are different today than they were 30 years ago. CPA Leadership Institute Leadership Forum Report

Client Bad Behavior Our latest survey reveals client behaviors generally considered to be bad, and which are most problematic. CPA Leadership Institute Practice Management Survey

Last Month's Best Practices Ideas If you didn't have time to read the entire report, here are three "can't miss" articles that can help continuously improve your firm. CPA Leadership Institute Best Practices Suggestions Published by CPA Leadership Institute, Inc. Joel Shiffrin - Publisher, Editor-in-Chief Dan Shiffrin - Managing Editor Hohna Harley - Assistant Editor © Copyright 2014 CPA Leadership Institute, Inc. Reproduction or distribution of this newsletter is prohibited