The Pulse of e-Marketing for Accounting Firms

A FREE, Live 30-Minute Webinar

August 15, 2011 - 1 PM Eastern; Noon Central; 11 AM Mountain; 10 AM Pacific

 

Where are you on the business development continuum? Just arriving, moderately involved or aggressively in pursuit of new business every day? Healthy growth is the sign of a thriving business and the lifeblood of your firm. Without reaching new prospects, pursuing cross-promotion opportunities and solidifying existing client relationships, your business could wither and die. Business development is the primary tool for cultivating growth and nurturing all of your firm's relationships and ultimately, your reputation, through lead generation, cross-selling and communications. E-marketing helps you maintain the essential communications you need for continuing success – both with existing clients as well as with the continuous influx of new prospects.

Presenter, Gary Kravitz, Executive Vice President and a co-founder of BizActions. Gary is responsible for the company's inside sales group, as well as all sales and marketing. He is also a co-founder and executive vice president of The Profit Advisors, a business consulting firm that has trained hundreds of firms worldwide to maximize their profit potential.

 

To find out where you are on the continuum, ask yourself these questions:

  • Are you obtaining enough new business opportunities to achieve your revenue growth goals?
  • Do you wait until year-end planning rolls around before you present new opportunities to your clients?
  • How many of your clients are aware of all of the services that you offer?
  • What percentage of your clients come to you as their first resource when seeking additional services?
  • Are you first in your clients' minds when their friends and colleagues ask them for a referral?
  • Are your corporate communications engaging, relevant, interactive and of value to your contacts?

What You Learn

Gary will show you how to reach beyond the basics and enrich your offerings with personalized, branded, steady communications to your clients, referral sources and prospects. He will share his expertise in accounting firm sales and marketing and provide insightful tips and hints on how to build top-of-mind awareness with your contacts. Gary will demonstrate:

  • How to identify, develop and nurture new business opportunities
  • How to showcase the technical excellence offered by your exceptional group of partners and staff
  • How to showcase interesting firm news, which demonstrates that your firm is made up of interesting people
  • How to convey information from a particular partner to just his or her clients, prospects and referral sources
  • How to deliver important and timely tax and business information to your contacts on a regular basis
  • and more...

About the Company

BizActions maintains the pulse of e-marketing. We provide business development and lead generation solutions for your firm and your clients. As the leader in the field of business-to-business communications and e-marketing, we have the experience to help you accomplish your goals. We know what clients respond to and pride ourselves on being at the leading edge of technology and communications. BizActions is the ONLY complete communications system that includes original, professionally-written, industry-specific content. We provide immediate and trackable communication at a fraction of the cost of traditional marketing efforts. Join us and see how we can provide you with a powerful, effective and flexible suite of integrated tools that will help generate opportunities for your firm. For more information or to contact a representative, visit www.bizactions.com or call 866.240.8477.


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