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Promoting Continuous Improvement in CPA Firm Leadership

Webinar - Take Your Marketing Online! Proven Ways to Grow Your Firm in the Digital Age
August 12, 2015 or October 1, 2015 at 1PM ET

Marketing your firm is vital to building the awareness you need to reach the clients you want, however firms used to be somewhat limited in the methods that were available to reach these prospects. This is no longer the case with the myriad of options available through online marketing! We will discuss many of these tactics, how they should integrate with more traditional methods and how any firm – no matter what size or budget – can use them to grow in the way they want.

Presenter, Bonnie Ruszczyk, President of bbr marketing has been a member of the creative and marketing services community for over 20 years and does not appear to be leaving it anytime soon. As president of bbr marketing, she has relished the challenges of entrepreneurship as she worked to grow and nurture a new business. Since the firm's inception in 2009, Bonnie has led the young company to become widely recognized and respected within the professional services marketing niche, with award-winning client websites and an outstanding history of business success.
Who Should Attend
Learning Objectives
Partners and current firm leaders

Managers and emerging leaders

Firm Administrators and others tasked with marketing in small firms

Firm marketing personnel

Understand how each tactic builds on the others and why it's important to not put “all eggs in one basket”

Determine the best way to reach the targets you want so your efforts return results more quickly and consistently

How to harness the power of content marketing

Adding social media to the mix and remaining consistent with it

Driving traffic and measuring success with SEO and Analytics

Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids.
CPE Credit: 2
Field of Study: Marketing
Prerequisite: None
Program Level: Basic
Advanced Preparation: None

Cancel at any time for a full refund.
Cost and Registration
(Click your membership level to register.)

FREE       August 12   

FREE       Oct 1   
All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.